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When Should a Startup Hire a Marketing Manager?…

In this video, Entrepreneur Network partner Alex Berman discusses how he is often asked about the process of starting up — which hires should you make first, and how big should your company be? Specifically, when should you hire a marketing manager? Berman explains here how a marketing manager can ...

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How to Write a Great Pitch Email…

On this episode, Entrepreneur Network partner Natalie MacNeil explains how to write a pitch email that will get you noticed by media companies. Whether you’re launching a product, releasing a book or hosting a summit, these tips will help you get a “yes” faster and move your business forward.  The first ...

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Why Mark Zuckerberg Is Excited About an Augmented Reality Fu…

When Facebook founder Mark Zuckerberg took the stage today to open F8, the social giant’s annual developer conference, he wanted to address the elephant in the room. Another big tentpole event named F8 had already kind of stolen his thunder: the recent premiere of his buddy Vin Diesel’s latest movie, ...

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5 Things Every First Time Founder Needs to Know…

No matter who you are and what you have achieved, there will be times when you doubt yourself. The co-founders of Shine understand that and want to help its users boost their well-being with free daily inspirational texts to encourage and motivate them to achieve their goals. A little over ...

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Want to Take Your Business to the Next Level? Consider Estab…

When entrepreneurs seek counsel on developing their business — whether the goal is to accelerate growth, add new capabilities, provide governance or improve profitability — I frequently offer the same advice: Consider the make-up of your board.  Business owners are responsibility rich and time poor, so it’s no surprise that ...

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5 Referral Marketing Strategies for Professional Service Pro…

Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to translate into more clients than leads generated through other marketing methods. According to this study, the two biggest factors that increase the probability of referrals are visible expertise (34.7 percent) and ...

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Researchers Find That Social Media Can Make You Happier or M…

Social media has its many virtues and vices. Some believe people are becoming less social as a result of social media; others say it’s bringing us closer than ever. A new study from University of Leuven in Belgium finds that Instagram, the hottest platform on the market, can help adolescents cope ...

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Ellen Degeneres Won't Hand Her Twitter Crown to the 16-…

What began as a silly challenge between Wendy’s and chicken nugget-loving fan Carter Wilkerson has spiraled into a full-blown Twitter rivalry — not to mention media frenzy. Regular people to celebrities to brands are following the Twitter marathon, because it’s no longer just about the nuggets. With 2.8 million retweets, ...

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4 Tips for Creating a Strong Franchise Infrastructure…

The following excerpt is from Rick Grossmann’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | IndieBound Following are some tips and strategies you can apply to build a thriving franchise organization and community. Related: What Franchisors Need to Know When Drafting Their Franchise Agreements Company infrastructure As a would-be franchisor, you must ...

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8 Ways to Boost Your Creativity…

Creativity is essential to your business strategy. I’m not talking about using sales and marketing creatively. I’m talking about using your creativity to market and sell. There’s a huge difference. Most people will consider how to use common marketing channels to do something different. But if you really want to ...

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