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4 Online Marketing Tactics Brick-and-Mortar Stores Can Lever…

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers ...

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This PR Guru Says When It Comes to Social Media, Stop Doing …

Mimi Banks decided to open her own boutique, full-service social media agency after spending years working in the beauty industry. Today, she focuses on helping global beauty, luxury and lifestyle brands with social media management, influencer outreach, content creation and training. She sat down with Jessica Abo to talk about how she started MB ...

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